REACH AND ENGAGE CUSTOMERS WITH THE HELP OF ADS
Master Search Engine Marketing & Optimization.
Customized Search Engine Optimization & Marketing Train & Coach
This course is for digital marketers!
Anyone who is interested in the stratergic search optimization should attend!
Overview:
An Essential Method
Digital marketing is a key part of the today’s marketing strategies. However, it is constantly changing, with new trends and technology, as well as shifting consumer behaviours, influencing how we identify, reach, and engage our customers.
Search optimization is an essential marketing strategy for brands trying to attract attention, drive website traffic, and grow businesses.
What’s the Catch:
Learning Outcomes
Upon successful completion of the course, the participant will be able to:
1. Define and execute search engine marketing.
2. Define and optimize search engine optimization.
3. Identify elements of a search engine marketing plan.
4. Develop web pages designed to be easily crawled and optimally indexed by search engines.
5. Construct search engine-friendly websites.
6. Create Pay-Per-Click (PPC) Campaigns.
7. Apply Google Analytics and other metrics and tools to monitor progress in achieving search engine marketing goals.
8. Explain the role and importance of digital marketing in a rapidly changing business landscape.
9. Discuss the key elements of a digital marketing strategy.
10. Illustrate how the effectiveness of a digital marketing campaign can be measured.
Before Joining:
Prerequisite & Tools
Level: Intermediate to Advance
Suitable for: Performance Marketeers in any Organization
Maximum of 1-3 pax per session
SEM Course:
1. Has a personal or company Gmail Account
2. Basic understanding and use of search engines
3. An active Google Adwords Account (if you don't have one please set it up)
4. Familiarity with PPC Platforms
SEO Course:
1. Has a personal or company Gmail Account
2. A basic understanding and use of search engines
3. An active Google Analytics Account
4. Familiarity with Social Media Platforms
5. Familiarity with Blogging Platforms & WordPress
Module Overview:
Search Engine Marketing (SEM)
A total of 5 modules and a Q&A session will be presented in Day 1, consisting of:
1. Google Ads Overview
2. Setting up Google Ads Campaigns
3. Audience Targeting on Google Ads
4. Campaign Optimization
5. Campaign Analysis
Module Overview:
Search Engine Optimization (SEO)
A total of 6 modules and a Q&A session will be presented in Day 2, consisting of:
1. Understanding the Target Audience
2. Keyword Research for SEO
3. Create High Quality Content
4. Links
5. Technical SEO
6. Outsourcing for SEO